In our daily environment, our hair is constantly exposed to various factors that can damage it. From the scorching sun to air pollution, chlorinated swimming pool water and the winter cold, our hair is subject to a multitude of external attacks. These factors can weaken the structure of the hair, dry it out, alter its color and even cause hair loss.

Therefore, it is essential to understand the importance of protecting your hair from these attacks to preserve its health and beauty. In this article, we will explore the different types of attacks to which our hair is exposed and give you practical advice to protect your hair and promote its shine and vitality.

Environmental factors that can damage hair.

There are many environmental factors that can be considered external aggressions for our hair.

The Sun: The sun's UV rays can damage the outer cuticle of the hair, leading to dryness, discoloration, brittleness and loss of elasticity, sometimes leading to hair breakage.

Pollution: Air pollution particles can build up on the scalp and hair, clogging hair follicles and preventing growth. Pollution can also be responsible for dull and lifeless hair.

Chlorinated water: The chlorine found in swimming pool water can strip hair of its natural oils, leading to dry, brittle hair. For blonde hair, chlorine can also alter the color.

Cold: Cold temperatures can reduce scalp moisture, making hair dry, brittle and more likely to breakage.

Heated appliances: Frequent use of hair dryers, straighteners or curling irons can lead to thermal damage, causing dryness and breakage.

Chemicals: Chemicals found in hair coloring, perming and some straightening products can damage hair structure, leading to dry, damaged hair that is prone to breakage. This is why it is important to opt for non-harmful chemical straightening that does not damage the hair fiber like our Bora Bora straightening.

Our advice for protecting your hair

1) Protect your hair from the cold

Cold weather can dry out and damage hair, so it's important to take steps to protect your hair when it's cold. To start, it is important to cover your hair with a hat or scarf to protect it from the cold and wind. In winter, hair needs twice as much attention because it dries out much faster, so it is important to adapt your hair routine by opting for richer and more hydrating treatments than usual. We recommend opting for a hydrating and nourishing mask, and applying a vegetable oil to nourish your lengths and prevent dehydration. Obviously, we avoid heating devices which can weaken the hair even more.

2) Protect your hair from pollution

Without us realizing it, pollution can cause significant damage to the hair. To protect it, it is advisable to wash it regularly, but not too frequently, to eliminate pollution particles without depriving the hair fiber of its natural oils. It is also possible to use a clarifying shampoo to help remove impurities and build-up, including pollution deposits. We also opt for hair care products rich in antioxidants to strengthen the hair from the inside and help it resist damage caused by pollution.

3) Protect your hair from the sun

Protecting your hair from the sun is essential to preserve its health and beauty. First of all, it is important to cover your hair as much as possible when you are overexposed to the sun. In the height of summer, it is advisable to use a hat, scarf or other type of head covering to protect your hair from harmful UV rays.

To protect your hair from these rays, there are also hair care products that contain UV protection, such as our 5 in 1 leave-in which, thanks to its enveloping and creamy texture, acts as a shield against external aggressions. These products are very effective and can be applied before sun exposure to provide the effect of sunscreen for hair! Finally, during the hottest months of the year, it is advisable to limit the time spent in the sun during the hours when UV rays are strongest, generally between 10 a.m. and 4 p.m.

4) Protect your hair from chlorine

Chlorine is a chemical element present in swimming pool water which can be very aggressive for hair. Before diving into water, it is advisable to rinse your hair with fresh water, this allows the hair to absorb this water, and limits the amount of chlorine it can absorb. It is also possible to apply an oil or conditioner before bathing to have a protective layer on the hair fiber. Otherwise, it is also possible to wear a swimming cap to minimize hair contact with chlorine. After swimming, we recommend rinsing your hair immediately to eliminate as much chlorine as possible.

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